It’s a No-Brainer: An Entrepreneur’s Battle to Reduce Concussions in Girls’ Lacrosse is the story behind the heart of Hummingbird Sports and why Rob Stolker and his family and friends created the first-ever ASTM-approved girls’/women’s lacrosse headgear.

Throughout the book, you will hear stories from girls who have suffered life-changing head injuries while playing lacrosse—most often from a single ball or stick to their unprotected heads—how their families have struggled watching their loved one’s in pain, and the science behind why all girls who play lacrosse need to be wearing head protection today!


It’s a No-Brainer tells the story of how the inventor, Rob Stolker, and his team at Hummingbird Sports struggled through the ups and downs of making state-of-the-art headgear. The company soon became a groundbreaking girls’ sports industry–changing lifestyle and sports equipment brand that continues to advocate for increased safety measures in the game of girls’ lacrosse. Hummingbird has made products and apparel designed specifically for girls and women and has made a real and lasting change for female athletes everywhere.

The story of Rob Stolker and his team’s journey through successes, grueling failures, relationships made with industry leaders, the patent process, and the fight to make positive change is an inspiration for anyone who is passionate about taking chances and having an important, long-lasting impact on the world.